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"Lead generation is the lifeblood that helps companies grow. There are, of course, lots of ways to generate leads. Here are 13 of them."

13 B2B lead generation tips

2017-08-07 21:33:00 (GMT)

Mission Viejo, California, United StatesProduce higher quality leads

  1. Create content that converts. Good content attracts leads. Great content helps convert them into customers.
  2. Determine which events close customers. Analyze what offers and events convert the most leads into customers.
  3. Create calls to action (CTAs) to promote higher closing events. CTAs should appear in your email messages, landing pages, blog posts and web pages.

Source: “3 Simple Steps to Producing Higher Quality Leads” by Alison Savery http://www.famousbloggers.net/quality-leads.html


Generate better B2B leads

  1. Network more efficiently with Followerwonk. This Twitter networking tool helps you ID other Twitter users with specific interests.
  2. Use your social media presence to leverage lead-capture forms. Many marketers make the mistake of forgetting to include lead-capture forms.
  3. Make special offers to unengaged email recipients. If they haven’t responded to your last 5 emails, send a special offer to uncover what they’re looking for but haven’t seen.
  4. Optimize your website. If old offers aren’t generating leads, replace them with more recent offers that do. Do this every 6 months.
  5. Check your historical analytics. Use the data to determine where your problems are and where you need to focus your efforts.

Source: “5 Hidden Tricks for Better B2B Lead Generation” by Brian Whalley http://blog.hubspot.com/blog/tabid/6307/bid/28616/5-hidden-tricks-for-better-b2b-lead-generation?source=Blog_Email_%5b5%20Hidden%20Tricks%20for%20%5d


Improve the effectiveness of B2B lead generation

  1. Know your ideal prospect. This includes companies and industries, job titles, job responsibilities.
  2. Be where your prospects are. Know where they get their industry news: online, ads, tradeshows, etc.
  3. Add value. Quality is as important as quantity. Start with a soft sell and build prospects’ trust
  4. Set up a lead scoring profile to measure whether you’re attracting the right type of prospects.
  5. Test and measure to determine which tactics produce the best results.

Source: “5 Quick Tips: B2B Lead Generation” http://www.genius.com/marketinggeniusblog/2851/5-quick-tips-b2b-lead-generation.html#more-2851

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Daly-Swartz PR
Mission Viejo, California

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