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Marketing in an 8-Second World

2017-08-09 18:08:00 (GMT)

Mission Viejo, California, United StatesOur attention spans are getting shorter. According to “Attention Span Statistics” http://www.statisticbrain.com/attention-span-statistics/, the average human attention span in 2000 was 12 seconds. In 2015? 8.2 seconds. (By comparison, a goldfish’s attention span is 9 seconds.)

What’s going on? Too much information and too little time.

As a result you have 8 seconds to attract and hold your prospects’ attention. Think you can do it?

To help you out, here are some proven tips to help grab those eyeballs..


Channel secrets

  1. Focus on the customer, not the channel.
  2. Eliminate silos that prevent consistent brand experiences across channels.
  3. Create channel value by fulfilling customer needs.
  4. Create a consistent brand message across all channels.
  5. Measure conversion impact data, not vanity data.

7 Ways to Market to an 8-Second Attention Span



Keep your eye on the ball

  1. Focus on what’s most important.
  2. Keep messages succinct and on-point.
  3. Keep it simple.
  4. Establish trust and value by not over saturating.

Marketing to the Shrinking Attention Span of the Modern Consumer



Don’t rile your prospects

  1. A slow-loading website is your biggest threat.
  2. Users are less tolerant when dissatisfied.
  3. Respond quickly or your brand will die.
  4. The more often prospects see your offer, the more likely they will act on it.

Decreasing Attention Spans and Your Website, Social Media Strategy



Tricks that attract attention

  1. Using the element of surprise grabs attention faster than telling things we know.
  2. Asking questions piques curiosity.
  3. Using curiosity makes people want to know more.
  4. Using negatives taps into people’s insecurities.
  5. Offering how-to reveals “secret” knowledge.
  6. Making it personal by using “you.”

Headline Psychology: 8 Tricks to Attract User Attention



How do you hold prospects’ attention longer than 8 seconds?

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Daly-Swartz PR
Mission Viejo, California

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