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"The JCPenney mobile app: New features at your fingertips"
JCPenney mobile app

The JCPenney mobile app: New features at your fingertips

2017-07-27 19:24:00 (GMT)

Plano, Texas, United StatesAt JCPenney, we’re on a mission to help our customer find what she loves for less time, money and effort. Key to offering a hassle-free shopping experience is the JCPenney app.

Today, nearly 50 percent of all jcpenney.com traffic comes from a mobile device, and we’ve converted 20 percent more browsers into buyers since the redesign of our app. What’s more, our app users make three times as many trips to our store and purchase 3.5 times more than non-app customers.

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